Buku
Gaining and sustaining competitive advantage
In 1959, two evaluations of the status of undergraduate and graduate business educa tion were published. The first, sponsored by the Carnegie Foundation, concluded that "the central problem facing this branch of higher education is that academic standards need to be materially increased." The second, funded by the Ford Foundation, de-scribed in more detail what these academic standards should be by arguing that "busi-ness educators in increasing numbers are recognizing that it is insufficient to transmit and apply present knowledge. It is the function of higher education to advance the state of knowledge as well. A professional school of business that aspires to full academic sta-tus must meet this test
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